5/8/2023 0 Comments Mac and me 2 movie![]() ![]() To understand how MAC and Me came to Mac-and-be, we must go back to 1946 and the publication of the Federal Communications Commission (FCC)’s first Blue Book – a document that limited commercial airtime to certain public service standards, including eliminating “excess advertising.” Through the ‘50s, ‘60s, and ‘70s, advertisers worked diligently to circumvent the guidelines of the Blue Book: in 1963, for instance, the FCC lost a court case that said they were no longer able to enforce how many commercials were featured in children’s programming or how long they could be. But the road to MAC and Me is paved with more than Big Mac wrappers and creative bankruptcy it was just the most blatant instance of a trend toward children’s programming that focused less on education and storytelling and far more on getting kids hooked on brands and products. ![]() Thirty years later, MAC and Me has faded into obscurity as a cult curiosity, a cynical feature-length commercial for McDonald’s and Coca-Cola that represents the most egregious example of that particular commercial impulse. ![]()
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